As summer temperatures soar, a refreshing travel trend is taking the world by storm: coolcations. These vacations prioritize cooler climates, higher altitudes, and bucket list destinations that offer a respite from the scorching heat of traditional summer hotspots. With Google Trends reporting a 300% surge in searches for “cooler holidays” in 2024, this trend is set to dominate travel plans in July 2025. Here’s why coolcations are the must-try travel experience this summer, plus top destinations and tips at VayCay Couple to plan your own.
What Are Coolcations?
Coolcations are all about swapping sun-drenched beaches for crisp mountain air, serene fjords, or misty highlands. Driven by climate change and a desire for authentic, crowd-free experiences, travelers are flocking to destinations with mild summer temperatures, think 60-70°F instead of 90°F. These trips offer not only physical comfort but also a chance to explore off-the-beaten-path locations with fewer tourists, lower prices, and a deeper connection to local culture.
According to travel experts, coolcations align with a broader shift toward sustainable and meaningful travel. By choosing destinations with cooler climates, travelers can enjoy outdoor adventures, cultural immersion, and wellness-focused experiences without the discomfort of extreme heat. Whether it’s hiking through lush forests or stargazing under clear northern skies, coolcations are redefining summer travel.
Why Coolcations Are Perfect for July 2025
July is peak summer in the Northern Hemisphere, and with heat waves becoming more frequent, destinations like Iceland, Scotland, and Canada’s coastal regions are seeing a surge in popularity. Here’s why coolcations are resonating with travelers:
- Escape the Heat: With global temperatures rising, destinations with mild summers offer a comfortable alternative to traditional beach vacations.
- Fewer Crowds: Popular coolcation spots like Finland or Norway’s Lofoten Islands see fewer tourists than Mediterranean hotspots, allowing for a more relaxed experience.
- Unique Experiences: From witnessing the Northern Lights (thanks to high solar activity in 2025) to exploring glacial landscapes, coolcations deliver unforgettable adventures.
- Sustainability: Many coolcation destinations emphasize eco-friendly tourism, such as Iceland’s geothermal-powered lodges or Scotland’s sustainable retreats.
Top Coolcation Destinations for July 2025
Ready to plan your coolcation? Here are five destinations that promise refreshing temperatures and incredible experiences:
1. Iceland
- Why Visit: Iceland’s summer temperatures rarely exceed 60°F, making it ideal for exploring waterfalls, glaciers, and volcanic landscapes. July 2025 is also a great time for puffin-watching and midnight sun adventures.
- Must-Do: Hike the Laugavegur Trail, soak in the Blue Lagoon, or join a guided tour to see the Northern Lights, which will be more visible due to peak solar activity.
- Tip: Book eco-friendly accommodations like those powered by geothermal energy to align with Iceland’s sustainable ethos.
2. Scotland
- Why Visit: With average July temperatures around 55–65°F, Scotland’s rugged Highlands and charming coastal villages offer a refreshing escape. Edinburgh’s festivals in July add a cultural flair.
- Must-Do: Explore the Isle of Skye, visit Loch Ness, or attend the Edinburgh Jazz and Blues Festival for a lively cultural experience.
- Tip: Pack layers for unpredictable weather and book train journeys for scenic, low-carbon travel.
3. Finland
- Why Visit: Finland’s pristine lakes and forests, with temperatures around 60–70°F, are perfect for nature lovers. Its “dark skies” tourism is a bonus for stargazing enthusiasts.
- Must-Do: Stay in a glass igloo in Lapland for a chance to see early auroras, or kayak through the Helsinki archipelago for a serene escape.
- Tip: Look for eco-resorts that offer saunas and locally sourced cuisine for an authentic Finnish experience.
4. Canadian Rockies, Alberta
- Why Visit: The Canadian Rockies boast crisp summer days (60–70°F) and stunning landscapes, from turquoise lakes to snow-capped peaks. Alberta was named a top destination for 2025 by Wanderlust Magazine.
- Must-Do: Visit Banff and Lake Louise for hiking and wildlife spotting, or take a scenic drive along the Icefields Parkway.
- Tip: Book early, as demand for coolcation destinations in Canada is rising.
5. Norway’s Lofoten Islands
- Why Visit: With temperatures in the 50–60°F range and 24-hour daylight in July, the Lofoten Islands offer dramatic fjords and charming fishing villages.
- Must-Do: Hike to Reinebringen for panoramic views, or join a noctourism experience to explore the islands under the midnight sun.
- Tip: Opt for locally run tours to support sustainable tourism and learn about Norwegian culture.
How to Plan Your Coolcation
- Choose the Right Destination: Research destinations with average July temperatures below 70°F. Use Google Flights to track affordable fares to places like Reykjavik or Edinburgh.
- Pack Smart: Bring layers, waterproof gear, and sturdy hiking shoes for outdoor adventures. Compression packing cubes are trending for efficient packing.
- Book Early: With coolcations gaining popularity, accommodations in places like Iceland and Finland fill up fast. Aim to book 8–10 months in advance for the best deals.
- Embrace Sustainability: Choose eco-friendly accommodations, support local businesses, and opt for low-carbon transport like trains or electric buses.
- Leverage Technology: Use AI-powered travel apps like those from Tripadvisor or Byway to plan itineraries and find off-the-beaten-path gems.
Why Coolcations Are Here to Stay
Coolcations are more than a passing trend, they reflect a shift toward mindful, sustainable, and experience-driven travel. As travelers prioritize wellness, nature, and authentic connections, destinations with cooler climates are becoming go-to choices for summer escapes. July 2025 is the perfect time to embrace this trend, whether you’re chasing auroras in Finland or hiking through Scotland’s Highlands.
